A new take on the classic stick bait profile, the Berkley PowerBait® MaxScent The General delivers the right profile and action armed with scent dispersion technology. Berkley’s exclusive PowerBait® MaxScent formula adds the technology of scent release to the PowerBait® formula expanding the strike zone and attracting more fish. Based on decades of scientific research, Berkley PowerBait® MaxScent has been designed, tested in the lab, and proven on the water to deliver bites other baits won’t. At Berkley, our science-based development process gives anglers the tools and confidence to catch more fish. Berkley baits are fine-tuned through decades of scientific research at Berkley Labs and then proven on the water to provide anglers with the best solution to help them catch fish in any environment. BERKLEY POWERBAIT® MAXSCENT THE GENERAL SOFT PLASTIC STICK WORM: A new take on the classic stick worm, the Berkley PowerBait® MaxScent The General brings proven scent dispersion technology to an age old, proven profile bass cannot resist. SCENT MATTERS: Berkley’s exclusive PowerBait® MaxScent formula adds the technology of scent release to the PowerBait® formula – designed, tested and proven on the water to expand the strike zone, attract fish and deliver bites other baits won’t. ENTICING STICK BAIT PROFILE AND ACTION: With a classic stick bait profile, The General delivers a slow rate of fall paired with a subtle shimmy. MATCH THE HATCH with a variety of premium, forage matching colorways, ultra-realistic texture / matte finish and three sizes to choose from based on preferences and fishing conditions. VERSATILITY: Anglers love The General’s versatility. The General can be rigged in a multitude of ways that best fit any given fishing scenario. Rigging as a wacky rig, Texas rig, Carolina rig or shakey head are just a few examples. DEADLY BASS BAIT: The General is perfect for targeting both active and inactive bass with a finesse based approach. PRO TIP: Target high percentage areas bass would naturally congregate. Areas and cover such as shaded banks, wood, aquatic vegetation and rock are good places to start. THE LEADER IN SCIENCE-BASED BAIT DEVELOPMENT, Berkley baits are fine-tuned through decades of scientific research at Berkley Labs and then proven on the water to provide anglers with the best solution to help them catch fish in any environment.